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I think in general it is OK to identify "people of public interest"™ in posts. In this case I think it is perfectly fine, since it at least kind of answers the "Where is that from?" question.

But yes, I think it is important that whatever you are referring to can actually be found using the linkage.

The name Stoya definitively seems to bring more relevant search results, so I think this is fine now.

Don't be the product, buy the product!